A Boot Collector Feature
A Georgia-born Western brand that spent decades chasing one goal — a cowboy boot that could wear like a sneaker — and got there with 2010's Rebel boot.
Durango got its start in 1966 in Flowery Branch, Georgia, before relocating its operations to Franklin, Tennessee, where it now operates as part of the Rocky Brands family. The company spent decades building a reputation around lightweight comfort and durability in Western footwear, aiming at buyers who wanted a traditional boot look without the stiffness often associated with it.
That effort culminated in 2010 with the launch of the Rebel boot, which the company describes as the first to market pairing a traditional Western upper with the sole construction of an athletic shoe — a direct answer to the old complaint that cowboy boots simply don't move like sneakers.
The Rebel line specifically, and more broadly a value-oriented, comfort-focused position in the Western boot market as part of the larger Rocky Brands portfolio. It's a brand built for everyday wear and work rather than collector-grade exotic leathers or hand-tooled detail.
From a small Georgia start in 1966 to a Rocky Brands label built around one idea: a Western boot that moves like an athletic shoe.
See more at durangoboots.com